Don’t Fear the Billboard: PART TWO

IT’S THERE TO HELP A common concern with customers is they feel billboards are out of their reach, with big brands often utilising the advertising space the most. This brings a sense of needing to reach a certain level before hiring a board; unfortunately this has become common thinking and is simply not true!  Billboard…

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What do Billboards do?

We see billboards everywhere, we see them in the city, we see them by the side of the motorway and we even see them at our local train stations. Billboards mark boundaries and they can also break them. Billboards are for impact, whether your business is small, large or somewhere in between. But why a…

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Billboard Availability August 2022

  Newly Available Billboard Advertising Locations! Looking for a major advertising opportunity near you? The following billboard advertising locations are available with prices starting from only £17+ VAT per day on selected locations. Newly available locations are added throughout the month, so keep your eyes peeled! For a quote, select a location(s) below, add them…

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Don’t Fear the Billboard: PART ONE

  We get it We understand, you feel billboards are for the big companies, the ones with millions in their pocket, that really doesn’t have to be the case!  We know that when you are looking at your marketing budget, you may think it only makes sense to feel to keep it tight and only…

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Billboard Availability July 2022

  Newly Available Billboard Advertising Locations! Looking for a major advertising opportunity near you? The following billboard advertising locations are available with prices starting from only £17+ VAT per day on selected locations. Newly available locations are added throughout the month, so keep your eyes peeled! For a quote, select a location(s) below, add them…

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A guide to selecting the perfect size for your billboard

Billboards are a premium advertising medium because they provide high exposure. However, the size of a billboard can determine the price, the type of route it’s on and the level of visibility. They come in a variety of shapes and sizes, ranging from 16-sheet portrait format to 96-sheet landscape design and beyond. Diverse ad types…

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Benefits of outdoor advertising during summer

Benefits of outdoor advertising during summer

The rising temperatures and the sun coming out of hiding can only indicate one thing: summer 2022 is on its way! Summer officially begins on June 21, and we couldn’t be more excited about what the Out-of-Home industry has under its sleeves. Summer is the finest season for being outside. It offers increased outside traffic…

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Billboard Availability June 2022

Newly Available Billboard Advertising Locations!   Looking for a major advertising opportunity near you? The following billboard advertising locations are available with prices starting from only £17+vat per day on selected locations. Newly available locations are added throughout the month, so keep your eyes peeled! For a quote, select a location(s) below, add them to…

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Campaign of the Month, May 2022: Lamb & Co

After launching a fun and somewhat controversial January 2022 campaign,  Lamb & Co Estate Agents have returned with a new clever campaign, which undoubtedly became one of our favourites this month! Their recent billboard campaign was designed to demand attention, shock its viewers and make them laugh. This was a huge success but Lamb &…

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Why start-ups should embrace outdoor advertising?

When it comes to standing out and attracting attention, start-ups and small business owners in the early stages of their businesses are typically looking to spend heavily on marketing to raise brand awareness, stand out from established brands, build trust, and be chosen. However, with the constrained budgets that many expanding businesses have, building brand awareness…

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The Benefits of Sustainable Advertising

Recently, communicating ‘going green’ or sustainability practices in marketing messages has been top priority for most big corporate organisations. At first glance, adopting sustainable business practices may seem like a challenging task to accomplish. However, it can enhance your bottom line in both the traditional and environmental senses, regardless of your industry and business size.…

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Bring Spring Colours to Your Outdoor Advertising

Have you ever thought that sometimes colours can be the most critical element in an advertising campaign? Well, it is indeed true. The first thing that consumers notice is always the colours before words. As a result, the colours you choose for your next advertising and promotional campaigns, as a small-business owner, can affect consumer…

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Campaign of the Month – March 2022

The month of March highlighted the importance of women through named days like International Women’s Day and Mothers Day.   For this reason, we have chosen our campaign of the month, a new timely outdoor campaign that really puts light on mums in a very artistic way.   SKIP Gallery, an ongoing collaborative artwork created…

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OOH Advertising Strategies for Women’s Month and Spring

Small, growing brands often struggle to tie their marketing campaigns to the ongoing holidays, especially this month, in full swing of International Women’s Day, Mother’s Day and the upcoming Spring. With the recent relaxing of work from home and quarantine rules, your customers will likely venture outside more often, which means Mother’s Day and Spring could…

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Representation of women in OOH ads

Representation of Women in OOH Ads

International Women’s Day is upon brands and us all over the globe; for this reason, we decided to dip into history and showcase how women have been portrayed in the advertising industry and how recent changes are affecting consumer brand perception.   How have women been portrayed in advertising and media over the last decades? …

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Create your Editorial Calendar

Get ready for the best times of the year to make sales! Did you know that the 3 biggest dates for commerce are: Christmas, Black Friday and Valentine’s Day? But how do you prepare for them? An Editorial Calendar is your map to potentially increase the results of your marketing efforts for special Holidays. Have…

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New Year Business Resolutions billboard media

5 New Year Marketing Resolutions

The first weeks of January are gone already, but planning for the months ahead continues.  Sticking to your goals both personally, as a business owner/leader, and as a company is still very important. We know that setting new year resolutions may not always work for some personally, but they are effective in the workplace. On…

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Plan your marketing for 2022

2022 is here, now is the time to start working on your business’ marketing plan for the new year. Having the upcoming months mapped out helps you get organised and easily track all your tasks, execute strategies, and can also help when measuring the success of your marketing campaigns throughout the year. Marketing plans are…

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Christmas office closure 2021

Office Closure 2021 Holidays

Holiday Office Closure Due to the festive season, our office will be closed from 12pm Friday 24th December 2021 and will re-open on Tuesday 4th January 2022. For general enquiries during the closed period, please email sales@billboardmedia.co.uk and we will get back to you when our office reopens in January. For any emergency queries, please…

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November Campaign of the Month

Congratulations to Skip It for winning November’s Campaign of the Month, and proving that less is more! Their modest, yet striking design, is unmissable to commuters on the A24 every day. This billboard advertisement is clear and straightforward, making it stand out and easy for passers-by to gather information from it while on the go.…

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Is Billboard Advertising Right For My Business?

Most small to medium-size business owners believe that billboard advertising is only for big companies, perceiving them as a form of advertising that is out of their league, or too expensive to even consider investing in. Many also believe that billboard advertising does nothing to help their businesses. However, all of this is false! Billboard…

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How to Drive E-Commerce with Billboards

Over the last year, we have seen an enormous increase in e-commerce due to the impact of the pandemic. Enforced lockdowns around the world made people resort to online shopping for essential goods, and more. Although restrictions are easing and people are slowly reverting to their old routines, online shopping remains a booming trend. As…

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Brand Awareness vs Impact Campaign

When developing a billboard advertisement to promote your business, you must choose the best strategy to apply in the process. The first step to campaign planning is establishing the business goals you want to achieve. Are you seeking to promote your brand to new audiences, launch a new product, or do you wish to generate sales directly from your ad?  There are two main types of campaigns that are the go-to for promoting…

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October Campaign of the Month

Getting straight to the point on your billboard advert is one of the best techniques to guarantee a successful marketing campaign. EJ Taylor & Sons Limited did not beat around the bush in their recent billboard advertisement. Congratulations to them for winning Campaign of the Month for October! So… what made their billboard so exceptional?  Up-Front and…

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Plan your Marketing Campaign for the Winter Months

Get Seasonally Inspired!  Now that autumn has finally arrived and winter is not so far behind, these seasons bring many opportunities for businesses to run effective and creative marketing campaigns, especially tailored to the holidays. Expert marketers know the importance of planning your company’s marketing calendar far in advance (at least a quarter or two!). However, some companies choose…

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Why You Should Advertise at Staples Corner!

About Staples Corner  Staples Corner is an area in North London with a large road junction that connects various parts of the UK and therefore sees more than 200,000 commuters per week.  It’s located in the Borough of Barnet just west of the Brent Cross crossover. The buzzing junction has two linked roundabouts and flyovers, which connect the North…

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Why You Should Advertise in Camberley!

About Camberley  Camberley is a town located in the Borough of Surrey Heath in Surrey, England. It’s located near the busy M3, which causes thousands of vehicles to pass through Camberley as they commute from Surrey to London each day.   The Borough of Surrey Heath was voted the 6th best place to live in the UK according to a 2007 survey by Channel 4. Since then, many people (and families) have moved to…

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September Campaign of the Month

This billboard advertisement designed by September’s Campaign of the Month winner was the bees’ knees… well done FH Brundle! This beautiful, blue billboard campaign caught the eye of all pedestrians and drivers along the A13 in Barking due to its great design. So, what makes this billboard stand out from other campaigns this month? Picture…

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Make Use of Our Marketing Consultation Services!

We’ll Help You Create Your Next Marketing Campaign  Creating a successful marketing campaign is essential for your business’s continued growth. At Billboard Media, we have an in-house Marketing and Design Studio specifically intended to help our customers plan their next billboard campaign, which is especially useful for businesses who do not have a marketing or…

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Take Advantage of Our Design Services

At Billboard Media, we help businesses of all sizes to create and run successful marketing campaigns, ensuring they get the most out of their out-of-home (OOH) billboard advertisements. We want to see our customers’ businesses and their customer base grow exponentially after booking our billboards!  We aim to boost the success of each campaign by providing expert guidance to our customers throughout their entire outdoor…

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August Campaign of the Month: HarperCollins Publishers

Congratulations to HarperCollins Publishers for being selected as August’s Campaign of the Month winner! Their marketing campaign’s aim was to promote the launch of comedian Rob Beckett’s new book titled A Class Act: Life as a Working-Class Man in a Middle-Class World. We selected this billboard as our winner because their advertisement was so striking and beautifully designed that we deemed it a real ‘Class Act’!   Not only was the advert’s design…

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Cater Your Billboard to Current Events

To successfully run a business, it’s always advisable to keep up to date with the latest trends and current events. There is a lot happening around the world that could inspire a good marketing campaign. Let’s take the COVID pandemic for example. Although it drove the UK (and the world) into multiple lockdowns that brought on various restrictions and temporarily…

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Promotional Billboard Advertising Increases Sales

Although the stay-at-home orders of the COVID pandemic led to a sudden and massive increase in online shopping, people have been missing the experience of going out for good ol’ fashioned shopping trips to their favourite local stores and shopping centres. Thankfully, now everyone is finally able to get back to their pre-COVID shopping habits!  Most people are likely to do their shopping on their way…

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How to Make Your Billboard Stand Out

Billboards are everywhere. So how do you make your campaign capture your audience amongst all the competing marketing campaigns? Here at Billboard Media, we’ve seen thousands of billboard advertisements in our day. As a result, we’ve figured out the ins and outs of what to include on a campaign to make it convert viewers into customers.  We want each…

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Advertise During Bank Holidays to Boost Your Business

Advertising efforts increase by an average of 50% around holiday seasons. Bank holidays give people the opportunity to spend more time outdoors or on the road commuting to destinations they only get to visit a few times a year. This leads to a vast increase in viewers being exposed to outdoor advertising. Since more customers are exposed to business’ advertising campaigns, sales drastically increase as a result.  Businesses in hospitality and leisure sectors, such as…

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July Campaign of the Month: Southend Dog Training

One of the most effective ways to reach your customers is to create a marketing campaign that plays upon human emotion. This is exactly the tactic that our July Campaign of the Month winner implemented into their most recent billboard advertisement. Great job Southend Dog Training! This billboard surely tugs on our heartstrings while also including all the necessary, yet minimal, information to make it easy for drivers and pedestrians to see the advert and…

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Traditional vs. Non-Traditional Advertising

The world of advertising has significantly changed and expanded throughout the last 100 years. Various new marketing channels and tactics have been introduced over time. Although the advertising industry is quite vast, it can be divided into two categories: traditional and non-traditional. Both types of advertising have pros and cons. Ultimately, it’s up to marketers…

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Point Your Customers in the Right Direction

  The average person is estimated to be exposed to approximately 6,000-10,000 advertisements per day. That’s an astounding amount! So how do you make your billboard advert stand out to your customers and pierce through all the advertising noise? Get customers through the door by investing in a directional billboard!  What’s a Directional Billboard?  Directional billboards are generally big, bold, and straightforward. Their purpose is to navigate…

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The Ways Billboard Advertising Drives Sales

Lost sales are a hard pill to swallow under any circumstance, but the pandemic has made matters worse for many businesses. A big sales boost could help you recover lost revenue and put your business back on the right path. Billboard advertising is the perfect marketing channel to do just that. Here’s how billboard advertising…

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Benefits of Long-Term Billboard Bookings

One of the most common questions we’re asked by enquiring customers is how long to book a billboard. It goes without saying that running an outdoor advertisement for any duration will result in greater brand awareness and customer reach. However, the longer the billboard stands, the more success it will bring your business.   Here are a few key benefits of booking a billboard for an extended amount…

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It’s a Pundemic Competition

Over the years, we’ve created some fun, outlandish billboard campaigns that have been a hit with our viewers. We’re excited to announce our newest campaign, and this time, we’ve decided to include YOU. Do you consider yourself a jokester? If so, listen up! Although this past year has been a tough one, we’ve found that…

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The Grey Horse Smok’d- COTM March

Each sector has been affected by the pandemic in different ways, and they’ve all had to adapt to ensure they’re still operational and profitable. For the hospitality sector specifically, they’ve had to open and close their doors on multiple occasions, as directed by the government. This has been a tremendous setback as they’ve lost a…

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Advertisers Road Map to a brighter 2021

Our Road Map to a brighter future is here!  Allowing us to finally take a deep breath and align all our ducks in a row as we plan the re-opening, (which we hope we’ll never have to do again).  We have given more than just dates to guide your best advertising campaign.

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Marketing & Design Studio

Artwork design is a deciding factor when it comes to the success of an outdoor campaign.    We know this process can be stressful, that’s why we decided to create an in-house team composed of the best designers to help you during the most important stage of your outdoor advertising journey.       1. After companies have booked their location/billboards, what are the…

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Meet our team of experts

We’ve learned how important it is to establish trust with our clients for us to deliver successful results.    Our in-house team is committed to providing you with the best service, adapted to your needs and resources,  that will help you work out the most optimised strategy, design your campaign and get the best results…

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TOP Campaigns 2020

2020 has been a roller-coaster, and while unexpected things happened, many companies have decided to keep a cool head, stay focused on their goals and overcome tough times by dedicating more of their time and resources to broadcast their business and attract new targeted consumers.

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How 5 SMEs Used Billboards

Setting up your own business and seeing it grow beyond your wildest dreams, is known to be the most rewarding and stressful ventures anyone can undertake. Starting your own business allows you to pursue your passion, work for yourself and provide flexibility to your schedule. Lots of startups have turned into growing small businesses in…

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Grabex on top – Campaign of the Month July 2020

About Grabex Over the years Grabex has prided itself on delivering the best quality products, for residential properties across London and the South East of England. Allowing them to research, develop and produce the best solutions to fit the needs of their clients. Achieving these standards of which they do, lies with the experts at…

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Build your brands with social media and billboards

When it comes to building a brand, whether that be refining the existing or developing a new brand, it is often the first thought, to understand the best way to get the brand noticed by potential customers.  The growth of a thriving business is somewhat focused on the development of its advertising and marketing strategy.…

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How businesses are marketing their reopening

The lockdown has affected businesses in various ways. Some were deemed essential and allowed to stay open, enabling them to grow from the demand and refine the approach to social distancing. For others, it was a case of suspending all business and working remotely as much as possible. Now that the lockdown has eased, we…

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Business People Packing Order

5 strategies to recession-proof your growing business

Getting your business ready to ride the storm is a must. Like never before, this pandemic has given business owners and decision makers extra time to think, plan and strategise for the recession ahead. By using this time wisely, businesses can prepare for what can be the most challenging yet most rewarding days for their…

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Soul Church Billboard

What your customers want to see on your next ad

Your new customers have just gone through an emotional roller coster. They are now somewhat settling into what looks like the new norm for the next few months. Understanding your customer’s emotions is key! Getting back out there on a billboard means you will need to connect with your customers and audience better than ever…

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DIY at home

4 sectors booming during the Coronavirus demands

The sudden shift in consumer behaviour has quickly changed the game for many businesses in the UK. As you can imagine, being ‘quarantined’ at home doesn’t mean that the nation has come to a complete halt, instead demands heightened for particular goods or services.  SUPERMARKETS Queues at the grocery store that wrap around the corner…

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Just Taps Plus – Case study

About the taps A family run independent taps and shower specialist, providing its high-quality products with cutting edge design to customer across the United Kingdom. JTP’s (Just Taps Plus) collection of innovative designs has continued to grow year on year, from when it was first established 1992 over 28 years ago.   Quote “We advertise…

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Benefits of advertising during Spring/Summer Time!

The clocks will move forward in  March 2020 meaning there’s more daylight to enjoy. This time change can have a massive impact on your business’ sales and consumer behaviour. As a business owner or advertiser seasonal marketing and advertising should be at the top of your mind to fully take advantage of the new opportunities.…

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Office Closure

Seasons greetings – Christmas office closure  Please note from 5pm Friday 20th December 2019 our office will be closed and we will reopen on Monday 6th January 2020. However, if you have any urgent enquiries please email bookings@billboardmedia.co.uk or for general enquiries during these closed period please email sales@billboardmedia.co.uk From all of us at Billboard Media Merry Christmas &…

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Why Facebook and Google use Billboard advertising

Why Google and Facebook use Billboards “With the widespread use of smartphones, the high visibility of out-of-home goes hand in hand with actions on digital channels such as social media. For example, nearly 4 in 10 adults surveyed (38%) in the US say they have visited a Facebook Page or posted on Facebook after seeing an…

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Kabbee_summer

Boost app downloads using billboards

Boost downloads – Advertising mobile apps on billboards The mobile app world continues to grow, and there’s even more app companies advertising outdoor to attract new users/downloads. Billboard advertising poses a lot of benefits for app advertisers. Let’s start by finding out what you are looking to achieve: So you’ve launched your new app – but the downloads are not…

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NBK - kitchens billboard review

NBK Kitchens advertising in Norwich

  About NBK NBK specialise in the installation of bathrooms and kitchens and for over 20 years have grown to become the largest independent retailer and installer across Norfolk & North Suffolk.   Campaign Objectives • Increase brand awareness locally. • Direct customers to the store. • Be visible to competitor’s customers. • Be fun,…

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Foxtons & Rightmove shake up the market with new campaigns

Image: Foxtons, campaign by agency M&C Saatchi Accelerator The major players in the industry are ready to take on slower months forecasted ahead with billboard campaigns reminding their audience that their property search does not stop. Leading UK estate agents, Foxtons have launched their first major advertising campaign ‘Get Foxtons On It’ across billboards, online and social media.…

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Is St. Albans the best new place to advertise?

Locations available around St. Albans Station. There’s a lot of buzz around St Albans right now. Many Londoners are moving out to St Albans to buy more affordable, spacious homes and to get settled in nearby to good schools. This spikes a lot of opportunity for billboard advertisers and businesses looking to capture their attention. St Albans is…

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Billboard advertising strategies to learn from car dealerships

Advertisers can learn a lot from car dealerships use of outdoor advertising. It’s one of their favourite ways of advertising directly to their audience.  We’ve pulled together some strategies that car dealerships use to advertise and win customers using billboards. No matter what industry you’re in, most of these strategies can be applied to your business! Emotional…

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Increase your event’s attendance with billboard advertising

It’s the season for major summer events and that doesn’t only include festivals, but company parties, weddings, open days, sports team and community events! There’s a lot going on so getting the attention of your audience in a prime location is important to stand out from the crowd. Billboard advertising is used by event companies and promoters as their…

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Spring’s most creative billboard campaigns

Have billboard campaigns become boring? Over the years, successful billboard campaigns have gained a reputation for being simple, clever and eye catching with the aim of capturing the attention of millions of people! This is because motorists are not looking for an opportunity to read a wordy billboard, nor can they be distracted while on the road! Advertisers with over complicated campaigns,…

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Kitchen companies showcase their showrooms this spring

Looking for some home inspiration? The past few months have seen an increase in Kitchen remodelling companies and more showcasing their beautiful showrooms! Home improvement companies are on the look out for the best locations around spring as everyone gets ready for renovations. So, keep your eye out for these campaigns if you are getting ready to do a home…

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Is a 16 Sheet Billboard Right for your Campaign?

Picking the right size for your billboard campaign is important to achieve the desired response. In some cases bigger is not always better for your campaign. A 16 sheet billboard is the smallest of the billboard sizes that we offer, but they are very impactful! A 16 sheet is 10ft x 6ft,proving that is still a big poster, but compact enough to fit…

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Choosing a billboard nearby your competitors

Choosing a location that will give your brand high visibility is always top priority, but some companies also consider their competition’s location as a deciding factor. Where there is fierce competition on the market or if a competitor is in a prime location, companies like McDonalds and Home Tiles choose a billboard that is either nearby,…

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Benefits of Daylight Saving Time for Billboard Advertising

The clocks have moved forward and for the UK that means there’s more daylight to enjoy. This time change plays a huge role in affecting sales and consumer behaviour. As more sunlight comes through, seasonal marketing and advertising should be top of mind for business owners and advertisers. The aim of daylight savings is to give extra evening…

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Reasons Why Enfield is the Place to Advertise

Why advertise in Enfield you ask? If you are a business in Enfield or just looking to reach out to the locals in the area, Enfield is a great place to advertise. Enfield borders the boroughs of Barnet, Haringey and Waltham Forest and has an average of 120,000 vehicles passing through the borough every day! Enfield is…

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5 ways small businesses use billboards to attract new customers

SMEs are faced with the challenge of ever changing advertising sphere! What was once a world of advertising in newspapers, TV and magazines is now primarily online but the billboard industry is still growing! Billboard advertising was once an expensive advertising medium and mainly sort after by medium – big companies. However, this has changed! The cost of one…

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Billboards Vs Roundabout Sponsorship

Roadside billboards are a proven method of successful advertisement. Hundreds and thousands of companies – big and small; local and worldwide – use billboards every day to promote their brand. When deciding upon your billboard advertising campaign, it is important to choose a location that will offer your business the exposure it deserves. Billboards can…

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Customer Testimonials – July 2017

We are dedicated to providing a professional and attentive service to all our customers and this is reflected in the testimonials we receive. Here’s a selection of customer testimonials from the past month: “I use Billboard Media’s billboards to make people aware of our restaurant and I am very pleased with the results. We have…

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Billboard Advertising vs Social Media

Local and independent businesses and companies rely on various forms of advertising to continue to maintain and grow their business. Although the benefits are clear, social media can be tricky to master and, if your intended audience is beyond the scope of Twitter or Facebook, your posts and adverts may not be creating the desired…

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Build Your Taxi Company With Billboard Advertising

The UK taxi is the centre of a multi-million-pound industry. In the London area alone, 1.8 million people are estimated to travel in taxis every week. 93% of company directors in London believe that a good taxi network is essential for a successful economy. In 2015, 144 licensing authorities in England welcomed an increase in…

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Make A Successful Brand With Billboard Advertising

Household UK brands such as Sports Direct, Purple Bricks, Virgin, Carphone Warehouse, CV Library and Nandos are prime examples of businesses that started as small companies that built their name with persistent marketing strategies, one of which was billboard advertising campaigns. This is testament to the powerful impact billboard advertisements can have on once-small businesses.…

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Customer Testimonials – April 2017

We are dedicated to providing a professional and attentive service to all our customers and this is reflected in the testimonials we receive. Here’s a selection of customer testimonials from the past month:   “Billboard Media operate the majority of billboards around that are local to my business. I have used billboards before and would…

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Customer Testimonials – March 2017

We are dedicated to providing a professional and attentive service to all our customers and this is reflected in the testimonials we receive. Here’s a selection of customer testimonials from the past month: “Our billboard was fantastic and great exposure for our business. It’s very easy and straight forward. This is a great marketing tool…

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Customer Testimonials – February 2017

We are dedicated to providing a professional and attentive service to all our customers and this is reflected in the testimonials we receive. Here’s a selection of customer testimonials from the past month: “Billboard Media kept us up to date with possible sites we may be interested in via email and did not hassle us…

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Promote Your Car Dealership With Billboard Advertising

With a £71.6 billion turnover, the UK automotive market is as successful as ever. The BBC described last year’s sales as a “record high” with almost 2.7 million cars being registered, which is a two per cent increase from 2015. To benefit from the increasing consumer demand within the automotive market, find a promotional campaign…

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Interesting Facts About Billboards

A billboard is a large panel for displaying advertisements in public places. They are often seen in busy town centres, motorways and train stations. They range in size with some being very large (96 sheets) to other smaller ones (16 sheets). Here are some facts and statistics about billboards you may not know: Arguably, the…

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Benefits Of Using Billboards

Billboards are everywhere we go, and although we may not realise it they are a big influence on shoppers spending habits. Whether your business is big or small, there are many benefits to using a billboard to promote your services. The main benefit of a billboard is visibility. A billboard can be seen by thousands…

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Tips for a successful campaign!

We know that billboards are a great way to promote your business to a mass market, but your advertisement needs to look right visually for it to be effective. Here are some tips on how to make your billboard campaign more successful: Be brief: A billboard is only likely to be in the viewer’s eye…

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The Growth of Billboards

An earlier form of outdoor advertising was a sandwich board outside a café, restaurant or business. The aim of these being to draw customers in with special offers, promotions, or just to advertise services. Today, that aim is still the same but the way we do it has increased on a much larger scale. Why…

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Tips on reaching more customers with outdoor advertising

Outdoor advertising can be a brilliant way to promote your business and services, but to do this, your campaign must have the ability to engage and reach your potential customers. Here are some tips for reaching more customers with outdoor advertising: Make your billboard exciting and engaging, but not distracting. This can be dangerous, especially…

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